Sounds a bit controversial doesn't it? But think about it a sec. You have customers. You have products they want. Running a business is really just a system for connecting the two, customers and products.
OK, I didn't mean to offend your senses here. So lighten up a bit OK? Lets look at why this is true.
You left your day job and started up this little business, you know the product well, inside out in fact. But it is seeming like a mammoth struggle to just break even.
Here's a little secret for you. FAC. Just remember that for now. It's a little secret I will show you to use when you decide how much to charge for your products. It's a costing method, that works. In an upcoming video, I will show you how to use a simple spreadsheet to implement FAC to make sure that every single action you take, will MAKE YOU MONEY.
I once bought a business, well a franchise actually. The franchiser insisted that the way to calculate the selling price, was just to take the cost price of the materials, add the labor charge, and there you are! Your selling price! When he told me that, I realised I was in serious trouble. These guys didn't even have a system to control orders, you know, like "order entry" - ever heard of that? If you worked in a large company, you probably have heard of it. Its a simple system to control Purchase Orders. We'll discuss that later.
This small business solved problems for people. They had security concerns and I provided a simple barrier system to give them ease of mind.
Customers would call us up and ask for quotes. We would provide them quotes. They bought our products. That's is a trite boring isn't it? Well, we were selling, without having any selling "skills".
All you need to do is get in between your client and the thing they are looking for. Be pleasant, offer a good service. That's all there is to selling. Just be friendly and look for ways to help the customer.
In many of the small businesses I have helped, many have been really worried about tax year end, month end, oh my, just about everything that has an end. Every time I come across a worried business owner I know exactly why they are worried as soon as I check their bank and balance sheets. There is no cash.
Keep an eye out for my simple money making machine. It's coming soon at www.easyleadanalyzer.com. You can use it on your PC or on your phone while you are on the road. Capture all your leads as they come in, then at month end lets look at where you can leverage your marketing spend.
So don't worry about selling right now. We first need to make sure your marketing is on track. So hop over to www.easyleadanalyzer.com.It's free and you can use it anywhere!
Keep an eye out for my upcoming video that will teach you how to price right, using FAC.
If your business is not accumulating cash in the bank, it is not a business. Sorry if that sounds a bit harsh.
A job is where you go to work, get paid, and just manage to make the month end commitments.
- A business makes CASH. Got that?
OK, I didn't mean to offend your senses here. So lighten up a bit OK? Lets look at why this is true.
You left your day job and started up this little business, you know the product well, inside out in fact. But it is seeming like a mammoth struggle to just break even.
Ever wondered where your money all went?
Here's a little secret for you. FAC. Just remember that for now. It's a little secret I will show you to use when you decide how much to charge for your products. It's a costing method, that works. In an upcoming video, I will show you how to use a simple spreadsheet to implement FAC to make sure that every single action you take, will MAKE YOU MONEY.
I once bought a business, well a franchise actually. The franchiser insisted that the way to calculate the selling price, was just to take the cost price of the materials, add the labor charge, and there you are! Your selling price! When he told me that, I realised I was in serious trouble. These guys didn't even have a system to control orders, you know, like "order entry" - ever heard of that? If you worked in a large company, you probably have heard of it. Its a simple system to control Purchase Orders. We'll discuss that later.
This small business solved problems for people. They had security concerns and I provided a simple barrier system to give them ease of mind.
Customers would call us up and ask for quotes. We would provide them quotes. They bought our products. That's is a trite boring isn't it? Well, we were selling, without having any selling "skills".
All you need to do is get in between your client and the thing they are looking for. Be pleasant, offer a good service. That's all there is to selling. Just be friendly and look for ways to help the customer.
In many of the small businesses I have helped, many have been really worried about tax year end, month end, oh my, just about everything that has an end. Every time I come across a worried business owner I know exactly why they are worried as soon as I check their bank and balance sheets. There is no cash.
You can prevent this!
Keep an eye out for my simple money making machine. It's coming soon at www.easyleadanalyzer.com. You can use it on your PC or on your phone while you are on the road. Capture all your leads as they come in, then at month end lets look at where you can leverage your marketing spend.
So don't worry about selling right now. We first need to make sure your marketing is on track. So hop over to www.easyleadanalyzer.com.It's free and you can use it anywhere!
Keep an eye out for my upcoming video that will teach you how to price right, using FAC.
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