Like most small business owners, I bet you too are stuck in a fairly hectic routine. If you are not able to work for a day, maybe because you are ill, the whole shop grinds to a halt. The "CLOSED" sign goes up. My aim here is simple.
To help you see that your business CAN run without you.
It's shocking to even suggest such a heinous thing! But, yes, it is true. Isn't that the aim of every business owner? To have "residual/annuity" income? We all start out with this as a top priority. We all talk a lot about how important it is. We all let it slip from it's priority rating. Soon, it's buried under late invoices, uncollected payments, supplier demands and oh my goodness, who knows what else!
But just imagine. You are on holiday. Maybe the Maldives or the Andes. Your phone is switched off. You are relaxed in the comfort of knowing your business IS making money and it will still be there when you get back Imagine not having to take calls when you are on holiday.... When your two year old tugs yourshirt sleeve and says, "Dad...why is a turtle got four four legz?" you have the time to answer her.
Imagine.
Now quit imagining and do something about it. Measure your leads. Drop the adverts which are not selling. Move the money you were spending on them, to either:
a) existing product advertising channels
b) new advertising channels, which you need to test and measure again and again.
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