Try this. You sell widgets right? one widget sells for $7.50 - (lets leave the receiver of all revenue out of the picture for the moment, we want to enjoy the story!).
If you are buying the widget at $5.00, what is your Margin? 8 out of 10 people will say 50%.
WRONG! It's 33%.This is Gross Margin. There a few ways we can calculate "margins" from the same sum, but this is the one we want to learn how to use to make us MORE MONEY for LESS WORK.
If you are a service type business, wonderful, you can use fantastic margin(s). yummy money!
If you aren't a service type business, you can still use this "yummy money"!
Watch this space, there is more coming!
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