Most small business owners have landed in a job due to circumstance and are really just going from day to day without a thought about the distant future. That's why most of us fall into the horrid statistics we all hear about, with so many small ventures ending up in file 13 (the trash can).
My first post here will hopefully get you on the road to making more money. This is not a get rich quick thing, its boring hard work. Here we go then:
You know the old 80/20 rule? That 20% of your sales actually makes 80% of your profits? Well here is a simple means to increase the profits quickly, but let me warn you, its as boring as heck. It feels like you are counting sand grains! But the results from this simple exercise can be amazing if you stick with the program!
Here it is then:
For a full month, record all incoming sales inquiries. Log the "source" which generated the lead. You'll be surprised at the results. Many business spend money on advertising that does nothing, even worse - it often just serves to build their competition's brand!
You'll need a spreadsheet something like this:

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